Lesson 2.3. Sending a broadcast

Sending a Broadcast message can be compared to sending an email to your newsletter list. There are some important differences though, mainly in the FB rules category.

In the video you will see there are different options. You should read those carefully before sending a message.

Most important one however is the 24-hour rule. This means that you can NOT send your audience a promotional message of any kind after your user has not interacted more than 24 hours. To bypass this, you can ask them an open question First and when they re-engage: you’re free to offer them something again.

I did not tell this in the video here, but it is best practice to include the opt-out message in the first window of your broadcast. Give your audience an option to type STOP and unsubscribe: you really don't want to get any bad ratings or complaints.