Lesson 2.4. Creating a sequence

A sequence is much like a nurture email campaign. You send your audience a series of messages, or just one follow up message. Whichever suits your business model best.

If you are in the personal training niche for example, you can send daily workout plans, or tips for which meals to take at what time of day. Make it informative and not salesy. In the more advanced module about dynamic content, we will show you how to send your user a daily horoscope using a sequence.

If you watched the video above, you can see we ended with the sequence being sent out to me. Here's a screenshot of the second message in the sequence, which came in a couple minutes later.